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Phoenix, Arizona
March 3-6
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Tuesday, March 3 • 2:00pm - 2:40pm
Protecting Brand Trust with Nanotechnology and Blockchain Smart Contracts - Jay M Williams, Quantum Materials Corp. & Dan O'Prey, Digital Asset

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It takes a significant investment to establish consumer trust in a global product brand, but an even greater one to protect it from the criminal activities of counterfeiters. Recent industry statistics suggest that the counterfeit marketplace is now a $1.8 Trillion endeavor spanning the entire globe.

In this talk, we will provide an overview of how the combination of cutting edge nanomaterials called quantum dots can be combined with blockchain and smart contracts to underpin the manufacture of provably authentic products and then track their supply chain provenance to retail point of sale.

We’ll then present a real-life anti-counterfeit response highlighting the unique integration of Quantum Material Corp’s configurable QDX Dots with DAML business logic running on a Hyperledger Sawtooth platform.

avatar for Jay M Williams

Jay M Williams

CTO, Quantum Materials Corp.

Dan O'Prey

CMO, Digital Asset
Dan was the CEO and co-founder of Hyperledger, the first permissioned ledger and first DLT without a cryptocurrency, which was acquired by Digital Asset in 2015. Prior to Hyperledger, Dan lived in Beijing where he was the CEO and co-founder of VisualOps by MadeiraCloud, a venture... Read More →

Tuesday March 3, 2020 2:00pm - 2:40pm
102 A-B
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