isa is the General Manager for the GoDirect Trade Greenhouse business which is considered a genuine “garage-style” software start-up inside the Honeywell four walls. She has over 15 years of experience in multiple functions across Honeywell Aerospace. A tech geek at heart, she graduated from college at 19 and started her career as a teenager in web development and database programming. Through the years, she has been passionate about developing her craft in the User Experience.

GoDirect™ Trade is blazing a trail to push the $4B aerospace used parts industry far outside its comfort zone. It is the first marketplace to require price, product images and quality documents to post a listing. It is the first marketplace to give sellers the opportunity to launch customized storefronts to maintain brand identity. Lastly, it’s the first platform to leverage Blockchain to provide consumers as much part history as possible to help make buying decisions quicker and easier. Everyone wants transparency and everyone wants it easy. GoDirect™ Trade is determined to provide both.

GoDirect Trade recently earned a coveted spot on the Forbes Blockchain 50 list alongside tech giants such as Amazon, Facebook, Google and Square. Lisa is a recipient of the Honeywell CEO Award and was the first recipient of the Honeywell Aerospace Navigator Award. She has served as a board member on About Care which empowers people to live independently and has also served on the Chandler Arizona Transportation Commission. She is a member of The Connected Place Council which is sponsored by the Greater Phoenix Economic Council and is a volunteer volleyball coach for the YMCA. She earned a Bachelor’s degree in Computer Information Systems from Arizona State University, a Master’s degree in Business Administration from Arizona State University, and a Master’s degree in Finance from Harvard University.